Free SEO Competitor
Analysis
Compare your site against any competitor head-to-head on the SEO and AI-search signals that actually move rankings. See who wins on structured data, content, and readiness, in seconds.
See exactly why a rival outranks you.
Enter your site and a competitor. We fetch both live homepages, score the same on-page and AI-search signals for each, and mark who wins every row. No signup.
You feel out-ranked. You cannot say why.
When a competitor keeps beating you in search, the worry is real but the cause is invisible. Guessing is slow and expensive. This tool names the exact on-page signals they win on, so a vague feeling becomes a short, specific to-do list.
Two domains in. A scorecard out.
Enter both domains
Your site and any competitor. No login, and no crawl to set up.
We fetch both live
We pull both homepages and read the same on-page and AI-search signals for each, side by side.
See who wins each row
A scorecard with the winner marked on every signal, plus one overall result and readiness score.
What these signals mean
AI-readiness score
A weighted 0-100 grade that rolls every on-page signal below into one number, so you can see who is better set up to be understood and cited by AI search.
82 beats a rival on 74Structured data (schema)
Hidden code that labels what your page is, an article, a product, a business, so engines do not have to guess.
Organization, Product, FAQContent depth
How much real text the homepage gives a crawler to read. Thin pages give search and AI engines little to understand or quote.
1,180 words vs 640Heading structure
One clear H1 is the page's main headline; H2s break it into sections that engines can map and pull quotes from.
1 H1, 6 H2 sectionsMeta and Open Graph
The summary shown under your search result, plus the title, description, and image used when your link is shared.
og:title, og:description, og:imageHTTPS
The page loads over a secure, encrypted connection, the padlock in the address bar. A baseline trust signal search and AI engines expect.
Yes for both sitesOne number for who is more AI-ready.
Every on-page signal is rolled into a single weighted 0-100 grade for each domain, so before you read a single row you already know who is ahead and by how much.
- One weighted 0-100 grade per site, side by side
- Built for AI search: parseable, well-labeled, well-structured pages
- A clear target: aim for 80 or higher, and beat the rival's score
Rule of thumb: under 50 needs work, 50 to 80 is solid, 80 and up is strong. Beating the competitor matters more than any single number.
Who wins every signal, marked row by row.
Seven on-page signals, each with your value and the competitor's value side by side, and the stronger one flagged as the winner. The domain that wins the most rows takes the overall result.
- Structured data, content depth, headings, meta, Open Graph, HTTPS
- The winner marked on every row, and a tally you can read at a glance
- Every value explained on hover
Why it works: every row you lose names an exact, fixable gap, so the scorecard doubles as your to-do list, not just a verdict.
Close the rows you lost this week.
The value is in the rows you lose. Each names one concrete gap between your homepage and the rival's: a missing schema type, a thin page, a weak or absent meta description. Every one is something you can fix yourself.
- Content depth compared, so you know if your page is too thin
- Which signals you pass and which you are missing, at a glance
- Work the lost rows from easiest to hardest, and you have a punch list
Pro tip: start with the easiest lost row. A missing meta description is a five-minute fix that moves the score right away.
How to read the scorecard like a pro.
A comparison only helps if you know what to do with it. Here is the exact read on our example, northpeak.com against summitgear.com, the way an experienced SEO would think it through.
Built for teams that move first.
Pick your opening
See which signals a bigger rival wins on, and where a focused newcomer can slip past while they are slow to react.
Walk in with receipts
Skip the tab marathon. Get the head-to-head fast, with winning and losing signals marked, and bring specifics to the standup instead of a hunch.
Briefs ready for writers
Every signal a rival wins becomes a concrete instruction for the next page or update, instead of blank-page guessing.
Prove the gap to a client
Show a client exactly which on-page signals they lose on, then scope the fixes as a clear, defensible punch list.
Questions, answered.
It fetches both live homepages and compares the on-page signals anyone can measure without a paid data provider: an AI-readiness score, structured data, content depth, meta description, heading structure, Open Graph, and HTTPS. It marks who wins each row and overall.
It is a weighted 0-100 grade that rolls every on-page signal into one number, so you can see which site is better set up to be understood and cited by AI search. Aim for 80 or higher, and at minimum beat the competitor's score.
Not in the free version, which compares on-page signals only. Estimated traffic, ranking keywords, keyword gaps, and backlink profiles come from paid data sources and live in the Metric Vault dashboard, along with AI-visibility tracking across ChatGPT, Gemini, and Perplexity.
A site audit crawls one site deeply and lists everything wrong with it. This is a head-to-head that scores two sites on the same signals so you see who wins each one. Use the comparison to pick targets, then run the full audit in the dashboard to fix them.
Yes. Every signal has an explanation, the winner is marked for you, and each row you lose is a specific, fixable to-do. Enter your site and a competitor, then work down the lost rows from easiest to hardest.
Yes. No signup and no credit card. The deeper competitor intelligence, including traffic estimates, shared and missing keywords, and backlink profiles, is in the paid product when you are ready for it.
Stop guessing. See the gap.
Enter your site and a rival and get the head-to-head scorecard in seconds. Traffic, ranking keywords, and backlink profiles live in the Metric Vault dashboard when you want the full picture.
See if AI actually recommends you
The checker tells you if AI can read your site. Metric Vault tracks whether ChatGPT, Gemini, Perplexity and Claude actually mention you, how you stack up against competitors, and how it trends over time, plus the rest of the platform's 60+ SEO and AI tools.