Tools & Features
Every tool in the platform, what it does, what it costs, and how to read its results.
94 articles · Written for: Everyone
Tool Basics
All tools
The hub for every Metric Vault tool, grouped exactly as the dashboard groups them, with the shared articles that explain how all tools behave.
Tool catalog and credit cost
Every tool in Metric Vault in one table: where it lives, what it costs in credits, how long its data is cached, and which plans can run it.
How to run a tool
The run flow every Metric Vault tool shares, from typing an input to reading, saving and exporting the result.
Reading a result
How every Metric Vault result is laid out: the source badge, the summary-first category tabs, KPI tiles, empty states, and the full report view.
Get Recommendations
Turn any tool result into a prioritized, step-by-step action plan, and understand the plan requirement and separate monthly allowance behind it.
In-app tool explainers
The illustrated guide beneath each tool: what it covers, the order it follows, and how to use it to learn a tool without leaving the screen.
Result caching and freshness
Why a repeat run can return the same numbers, how long each tool's data stays cached, and what that means for your credits.
Common inputs and validation
What every tool input accepts, the global country and date filters, and the exact message you get when a value is rejected.
Tool limits and performance
Every cap that applies when you run a tool: rate limits, crawl and row limits, timeouts, retention, and how long each kind of tool takes.
Tool status badges
What LIVE, NEW, BETA, WORKFLOW and DEPRECATED mean on a tool, which tools carry each, and which screens are placeholders.
Get Started
Dashboard
The home screen of Metric Vault — an 8-second domain probe plus a live rollup of everything you have analyzed so far.
Technical SEO
A free workflow that fires eleven technical checks at one URL in parallel and returns the Google Lighthouse scores with a ranked list of what to fix. It does not produce a site health score; that is Site Audit.
Keyword Strategy
One seed keyword or domain, six keyword tools fired at once, and a single strategy report that ends in a brief you can hand to a writer.
Competitor Intelligence
Five deep tools fired at one rival in parallel — organic, backlinks, brand mentions, paid ads and the keyword gap — in a single consolidated report.
Brand Health
Six brand tools in one run — live AI-engine visibility, mentions, sentiment, narratives, press coverage and social — for a single brand pulse.
Content Engine
One topic in, a full content kit out — research, brief, template, meta tags, optimization targets and a repurposing plan in a single run.
Advertising Intelligence
The whole Google Ads picture for one domain — paid keywords, spend estimates, live ad copy and Shopping listings — in one 12-credit run.
Analyst AI
A senior-analyst chat that answers SEO, content and competitor questions and hands you one-click shortcuts to run the right tool.
SEO Specialist
A second mode of the assistant that works out which tool answers your request, shows you the exact credit cost, and runs it for you once you agree.
Auto-Execute
Chains four content tools from one topic — brief, outline, full article, optimizer — and saves the finished draft to My Content.
Growth Actions
Turns the AI-visibility tools you have already run into one ranked queue of concrete plays, each scored on impact, effort and 90-day win probability.
Site Health
Site Audit
Crawls your most important pages live, grades the site's technical health out of 100, and lists every failed check with the pages it affects.
On-Page SEO Checker
Fetches one live URL and runs 17 on-page SEO checks on its real HTML, scoring the page and pairing every failure with the exact fix.
PageSpeed & Vitals
Runs a real Google Lighthouse audit on any URL and returns the full PageSpeed Insights report, including Core Web Vitals field data, for no credits.
robots.txt Auditor
Fetches and parses your live robots.txt, then shows exactly which search and AI crawlers can reach your site and which are blocked.
Schema Tool
Extracts every JSON-LD, microdata and RDFa block from a live URL, validates it against schema.org, and shows which rich results the page qualifies for.
Security Headers
Inspects the HTTP response headers your site sends, grades its security posture out of 100, and gives you the exact line to add for every missing header.
Sitemap Validator
Fetches and parses your XML sitemap live, then scores it on structure, URL count, lastmod coverage, HTTPS and file size.
Advanced Technical Checks
Runs Hreflang, Mixed Content, Redirect Chain and Tech Stack against one URL at the same time and returns a pass, warning or error for each.
Duplicate Content Audit
Crawls your top pages live and finds the title tags and meta descriptions that are identical or near-identical, so your own pages stop competing with each other.
Responsiveness
Renders any public page at true desktop, tablet and mobile sizes and has an AI review its responsive, accessibility and UI problems with a ready-to-paste fix for each.
Local
Niche Finder
Pick a city and see every local trade Metric Vault tracks, ranked by real monthly searches, what a click costs and what the market is worth — then open any one of them in Niche Scorer.
Niche Scorer
Type a niche and a city and get a 0-100 score for whether that local market can make money — built from live Google Ads prices, search volumes, the organic top 10 and the map pack, with every number shown.
GBP Audit
Audits a business's Google Business Profile with live Google data — Map Pack rank, reviews, ratings, opening hours, photos and local competitors.
Keyword & Content Research
Keyword Explorer
Expands one seed keyword into a scored keyword universe with real volume, difficulty, intent and CPC, grouped into sub-topic clusters you can build pages around.
Keyword Overview
A single-keyword deep dive — volume, difficulty, CPC, intent, an eight-year trend, the live SERP, regional demand and a content brief built from the real top ten.
Bulk Analysis
Runs one premium report across a list of domains or keywords and lines the results up side by side, so you can rank a competitive set or a keyword list on the same metrics in a single pass.
Gap Finder
Compares your domain against a competitor and returns the keywords they rank for and you do not, the ones you can overtake fastest, and the shared SERPs you need to defend.
Keyword Vault
A free vault for the keywords you care about, saved to your account — organise them into named lists, tag, score and filter them, import in bulk, and send a whole list into rank tracking.
Topic Map
Breaks one topic into sub-topic clusters ranked by opportunity, with the questions people ask, related terms, a multi-year interest trend and the publishers you are up against.
Content Decay Detector
Finds the pages losing rankings and traffic, scores how fast each is slipping, and ranks which ones to refresh first by traffic at risk.
Recommended placement — where a keyword goes on your site
Every keyword result now names the page the keyword belongs on, whether that page already exists or needs building, and which parts of the page should carry the term.
Internal Linking Engine
Crawls your site live, maps the internal link graph, and hands you the new links to add, the orphan pages nothing points to, and the broken links to fix.
Competitors & Backlinks
Domain Overview
A complete intelligence profile for any domain — authority, organic and paid traffic, ranking keywords, backlinks, top pages, competitors and country split.
Backlink Profile
The full inbound link footprint of any domain — total backlinks, referring domains, authority and trust, anchor mix, link types, growth and toxic links.
Backlink Hygiene Toolkit
Scans a domain's live backlink profile for toxic and spammy referring domains, scores how clean it is, and builds a Google disavow file you can download.
Competitor Battle
A scored head-to-head comparison of two domains — traffic, keywords, backlinks, authority and shared searches, with a winner on every row.
Competitor Monitor
Watchtower re-checks competitor pages on a schedule and records every change to prices, titles, page structure and availability.
Competitor Manager
A saved roster of the rivals you track, tagged by relationship type, with one-click routes into Domain Overview, Competitor Battle and Bulk Analysis.
Organic Research
Shows every keyword a domain ranks for in Google, the traffic and ad-equivalent value behind them, the branded/non-branded split and what moved since the last crawl.
SERP Features
Reads the live Google results page for one keyword and reports which of eight SERP features are present, who owns each one and how to win the ones you do not.
Link Prospector
Finds real sites that already link to your backlink competitors, scores each one by authority and reach, and writes a grounded outreach pitch for every prospect.
Backlink Gap
Lists the referring domains that link to your competitors but not to you, ranked by how many of those competitors each one already links to.
Market Map
Sizes a market from live search demand — its annual value, growth rate, leading players and the keyword segments where demand is still open.
Audience Overlap
Compares your domain with up to three rivals and measures how much of the search audience you genuinely share, using overlapping Google keyword rankings.
Outreach + CRM
A planned workspace for link-building and PR outreach that is not available yet — the screen currently shows an in-development placeholder.
AI Visibility
Visibility Overview
Fires real category prompts at ChatGPT, Gemini, Perplexity, Claude and Google AI Overview, then scores how often your brand is named, where, and in what words.
AI Competitor Research
Identifies the real organic rivals competing for your audience and scores the pressure they put on you — traffic, share of voice, top-3 rankings and keyword overlap.
Prompt & Question Research
Runs twelve real category prompts through the live AI engines and reports which answers name your brand, which name a rival, and the exact questions you are not answering.
Brand Performance
Scores a brand out of 100 on measured organic reach, backlink authority and paid presence, then shows the channel scores, brand-SERP ownership and twelve-month trend behind the number.
Brand Perception & Narrative
A qualitative read of how your brand is perceived and which stories are told about it, grounded in real web-mention sentiment and recent news coverage.
Prompt Tracking
Re-runs a fixed set of prompts through the live AI engines and reports your win rate per prompt and per engine, the answers you lost, and how the win rate is trending.
Google AI Overview Tracker
Runs your category queries through Google's live results page and reports which return an AI Overview, whether your brand is cited in it, and which sources Google's AI pulls from.
AI Citation Tracker
Aggregates which source domains the AI engines cite when answering your category prompts, ranks them, and shows where your own domain sits.
Forum & Reddit Visibility
Measures how much your brand is discussed on Reddit and forums, how people feel about it there, and which communities carry the conversation.
Write & Optimize
Content Dashboard
The hub for the Write & Optimize section — one command bar that routes a keyword, topic or URL into the right content tool, already filled in and running.
Content Brief & Template
Turns one keyword into a writer-ready brief — target length, heading structure, semantic keywords, real questions and the pages you are up against.
AI Article Generator
Four long-form content workflows behind one input — SEO brief, article outline, a full written draft, and a content-gap comparison against a competitor.
Content Optimizer
Scores a live page against a target keyword and the current top-10, then returns the specific edits to make, ranked by impact.
Meta Generator
Writes and scores five title-tag and five meta-description variants for a page, previews them as a Google result, and adds ready-to-paste social copy.
Content Repurposer
Turns one article URL or topic into eight copy-ready channel formats — X thread, LinkedIn, Facebook, Instagram, Reddit, email, YouTube script and podcast outline.
My Content
A free, browser-stored library of every piece you are writing — title, type and status — with search, filters, bulk publish and a JSON export.
Pre-Publish Trust Checks
Two checks you run on a draft before it goes live — a web-wide plagiarism scan with an AI-likelihood read, and a claim-by-claim fact check with citations.
Live Writing Editor
Scores readability, grade level, long sentences, complex words, passive voice, adverbs and tone as you type, entirely in your browser and free.
GEO Content Scorer
Scores a draft out of 100 on how quotable it is for AI answer engines, breaking the result into seven weighted signals with a fix for each weak one.
Image Support
Audits every image in a block of article HTML for missing or weak alt text, missing dimensions, lazy loading and generic filenames, with a suggested alt for each.
Localization
Translates a draft into any of 20 languages paragraph by paragraph, so the localized version comes back with your structure and order intact.
Publish Integrations
Shows which publishing platforms Metric Vault can connect to and their setup state; publishing itself is not switched on yet and every future push is created as a draft.
Editorial Workflow & Calendar
Plans content items with a title, target date, owner and status, and shows the pipeline as either a sortable list or a month calendar.
Promote
Social Dashboard
The social hub. Compose and schedule posts to your connected X, LinkedIn, Facebook, Instagram and Threads accounts, see them on a calendar, and launch the seven social tools.
Social Analytics
Measures a brand's public social footprint from Facebook page likes, Pinterest pins, Reddit mentions and indexed web-mention sentiment, across two tabs — Social Tracker and Social Analysis.
Social Composer
Turns one topic into ready-to-publish social drafts — a paced 14-day calendar on the Social Poster tab, or a whole post library on the Social Content tab.
Brand Monitor
Counts every citation of your brand across the web, splits them by sentiment and channel, samples the actual mentions, and raises alerts when the negative share climbs.
Influencer Analysis
Ranks the creators and outlets actually publishing about a niche, scored by measured citations and page authority rather than follower counts.
Press Pitch Assistant
Turns one line of news into a complete outreach kit — newsworthiness score, editorial angle, headline options, target outlets, a pitch email, a press release and a follow-up sequence.
HARO-Style Journalist Matching
A planned tool for matching your expertise to journalist source requests that is not available yet — the screen currently shows an in-development placeholder.
PPC Research
Reads a domain's paid-search footprint — average CPC, paid keyword cluster, competition, estimated spend and 12 months of spend history — and scores the opportunity.
Advertising Intelligence Report
Profiles a domain's paid advertising — paid keyword count, estimated spend, CPC, the live ad copy running, the messaging themes inside it, and the competitors bidding alongside.
Ads Launch Assistant
Turns one product or service term into a complete paid-search launch kit — keywords in three match types, negatives, ad copy, audiences, budget split and a four-week test plan.
Shopping Ads (PLA)
Reads the live Google Shopping shelf for a product term — every listing, its price and its seller — then reports price bands, seller share and the top real products.
Image Tools
Create Image
Analyses a reference image you upload, writes a detailed generation prompt from what it sees, and creates a new original image from that prompt.
Image Resize
Scales an image to an exact size or fits it inside a bounding box, with optional cropping and a live file-size preview, entirely in your browser.
Image Reformat
Converts an image between JPEG, PNG and WebP and compresses it at its original dimensions, with a live file-size preview, entirely in your browser.