Press Pitch Assistant

Summary#

Press Pitch Assistant takes one sentence describing your news and produces a ready-to-send outreach kit: a newsworthiness score, an editorial angle, headline options written for specific publication types, a ranked outlet list, a pitch email, a press release draft, expert quote suggestions and a follow-up sequence.

Purpose#

Most teams without a PR agency stall at the same point: they know something happened, but not whether it is a story, what the angle is, who would run it, or how to phrase the email. This tool produces a first draft of all four in under a minute, so the work becomes editing rather than starting.

Overview#

You describe the news in the input. Metric Vault grounds the request in live search data around your topic — keyword suggestions, the live top-10 Google results, the People Also Ask questions and the related searches — then asks the language model to build the kit against that context and return it as structured fields the result screen renders.

That grounding is what keeps the angles current rather than generic. It does not make the outlet list a verified media database: publications, editors and fit scores are the model's suggestions informed by that context. Treat them as a research shortcut, and confirm the outlet and the contact before you send.

The screen carries the AI INTELLIGENCE · PREMIUM eyebrow with PREMIUM and LIVE DATA badges, and lists its four outputs as Editorial angles, Newsworthiness score, Draft subject lines and Outlet targets.

Benefits#

• One credit for a complete kit — angle, headlines, outlets, email, release, quotes and follow-ups.
• The newsworthiness score tells you whether to pitch at all before you spend the week doing it.
• Headlines are written per publication type, so a tech pitch does not read like a business pitch.
• Every text block has a copy button, so the kit moves into your mail client in seconds.
• The follow-up sequence removes the most commonly skipped step in outreach.

Use Cases#

• Funding announcement. You raised a round and need the angle and the outlet list the same day.
• Product launch. You have a launch date and want headline options to test internally before writing the release.
• Research or data release. You have a number worth publishing and need it framed as a story.
• Executive hire or milestone. Smaller news where the question is whether it is a story at all — the newsworthiness score answers that.
• Pitch rewrite. An earlier pitch got no replies; regenerate for a different angle and subject line.

Requirements#

• A signed-in Metric Vault account.
• A paid plan. Free covers the zero-credit technical tools only.
• One credit available. See How credits work.
• A one-line description of the news. Concrete beats vague.

Permissions#

Plan decides access; team role does not.

Cost#

1 credit per run, printed on the button as Generate Pitch Kit · 1 report.

At 1 credit this is a light tool: it is recorded in your usage but is never blocked when your monthly premium allowance is spent. The 100 light-tool calls per hour fair-use limit still applies. See How credits work and Quotas and rate limits.

Press Pitch Assistant is not held in the shared cross-customer cache, so every run is generated fresh — two runs of the same story produce two different kits. The search data behind it is cached per call, but the kit itself is not. Re-opening a saved run from Saved Work is free, and See example renders a stored sample at no cost.

Navigation Path#

Dashboard → Promote → Press Pitch Assistant

Inputs#

Step-by-Step Guide#

1. Open Dashboard → Promote → Press Pitch Assistant.
2. Type your news in the input, in one specific sentence.
3. Click Generate Pitch Kit · 1 report, or press Enter.
4. Read the newsworthiness score before anything else. Below 40 means rework the framing rather than send.
5. Pick a headline from Headline Options using Copy headline.
6. Work down Target Publications and use Copy pitch for <outlet> on the ones you have confirmed.
7. Copy the pitch email and the press release from Pitch & Press Release.
8. Use Copy subject lines in the header to take the whole subject-line set, including the follow-ups, in one go.

Reading the Results#

The header shows your story, an AI-drafted press kit chip and a strength label: Exceptional at 80 and above, Strong at 60 to 79, Newsworthy at 40 to 59, Needs angle below 40. Under it, the Editorial angle line is the single most important sentence in the report — it is the framing every other asset is built on. If it is wrong, regenerate before using anything else.

Four header buttons sit on the right. Export press kit (PDF) opens your browser's print dialog, Copy subject lines copies the pitch subject, every follow-up subject and the release headline as a numbered list, and Save to campaign stores a summary locally. Generate more angles currently does nothing on this screen — to get a second angle, change the wording in the input above and run the tool again, which costs another credit.

The four KPI tiles.

• Outlets — how many publications were targeted, captioned targeted. Eight to fifteen is a workable list; three means the story is narrow.
• Est reach — a derived figure, captioned top-5 readership, calculated from the top five outlets' domain authority. It is an order-of-magnitude estimate for internal comparison, not a circulation number. Do not put it in a client report as readership.
• Avg DA — the mean domain authority across the suggested outlets. Above 70 means the list skews to major titles and your story needs to earn that; 40 to 60 is a realistic trade-press list.
• Top outlet — the best-fitting publication with its fit percentage.

Story Strength is the section to make a decision on, captioned newsworthiness · launch readiness. It draws two meters:

• Newsworthiness is the model's judgement of whether this is a story. Under 40 the label reads Needs angle, and the honest response is to change what you are announcing or how, not to send anyway.
• Readiness combines newsworthiness with how many outlets were found and their average authority. It answers a different question — whether the kit is complete enough to act on. Launch Ready is 80 and above, Strong 60 to 79, Almost There 40 to 59, Needs Work below.

A high newsworthiness with a low readiness means the story is good but the outlet list is thin; widen the description and re-run.

Headline Options is a grid of headlines, each tagged with the publication type it was written for — Tech, Business, Industry or Mainstream — and the publication name. Each card has Copy headline. Use these as subject-line candidates too; the tone difference between the Tech and Business versions is usually the fastest way to see what your angle actually is.

Target Publications gives each outlet a card with its category, domain authority, a Fit score meter, a likely editor, and a Why it fits sentence. Read the fit meter as a ranking within this list rather than an absolute probability. The Copy pitch for <outlet> button copies the pitch email pre-addressed to that outlet's editor placeholder. Verify the editor name and address independently — this is a suggestion, not a contact record.

Pitch & Press Release sits side by side: a Personalized Pitch Email with its subject called out above the body, and a Press Release Draft with a headline, a subhead and a body. Both have Copy. Read the release for factual claims before sending — anything numeric in it came from your one-line input, so if you did not state a number the model should not have one.

Expert Quote Suggestions are draft quotes with a role tag. They are written to be attributed to someone at your company, and the person quoted must approve the wording before it ships.

Follow-Up Sequence lists timed touches, each with a +Nd chip, a subject and a summary of what that message should say. This is the part most teams skip and the part that converts silence into coverage.

Save to campaign stores a short record of the kit — story, newsworthiness, readiness, outlet count and timestamp — in your browser's local storage, keeping the most recent 30. It is per-browser and is not synced to your account; for a durable copy, use the export row or Saved Work.

Press Pitch Assistant has no Get recommendations panel; no recommendation rule is defined for it.

Examples#

Screenshots#

Tips#

• Put the numbers in your input. raised $5M produces a sharper kit than raised funding.
• Generate twice for an important story and take the better angle. At 1 credit, a second run is cheap.
• Copy the subject lines in one action from the header rather than card by card — it includes the follow-up subjects and the release headline.
• Send the Tech and Business headline variants to the outlets they were written for, not the same one to everyone.

Best Practices#

• Verify every outlet and editor before sending. The list is a research shortcut.
• Edit the press release for facts. The model only knows what your sentence told it.
• Get quotes approved by the person named before publishing them.
• Keep the follow-up sequence. Two touches after the first email is where most coverage actually comes from.
• Pair with Influencer Analysis to add measured creators to the model-suggested outlet list.

Common Mistakes#

• Sending without checking the outlet exists. Publication names and editors are suggestions.
• Quoting Est reach as readership. It is derived from domain authority.
• Pitching a Needs angle story anyway. Below 40, rework the framing first.
• Expecting the same kit twice. This tool is not cached, so every run differs.
• Using the TRY chips to explore. They run for real and charge a credit. Use See example instead.

Limitations#

• Publications, editors, fit scores and quotes are generated suggestions, not a verified media database and not contact records.
• No email addresses, no send function and no reply tracking. Outreach tracking lives in Outreach + CRM, which is not built yet.
• Results are not cached, so runs are not reproducible.
• The kit is capped by the model's response budget; very long or multi-part news is better split into separate runs.
• Save to campaign is browser-local and holds 30 entries.
• Export press kit (PDF) uses the browser print dialog rather than the export engine; for a file, use the export row above the tool.
• Generate more angles in the result header is inert; regenerate from the input instead.

Troubleshooting#

FAQs#

Are the journalists and publications real? The publication names are real titles the model knows; the editor names and fit scores are suggestions, not records from a media database. Always confirm both before sending. The tool that would match you to live journalist requests is HARO-Style Journalist Matching, and it is not built yet.

Why does the same story give me a different kit each time? There is no shared cache for this tool, so each run generates fresh. That is useful when you want a second angle, and it means you should export or save any kit you intend to use.

Does it cost more if my news is complicated? No. Every run is 1 credit regardless of length, and because it is under 3 credits it never consumes your monthly premium allowance.

Can I send the emails from Metric Vault? No. The tool drafts and copies; sending happens in your own mail client.

Can I use this on the Free plan? No. It needs a paid plan. Once on one it keeps working even after your monthly premium allowance is spent.

How do I keep the kit? Use the export row above the tool for PDF, Excel, CSV or JSON — see Exporting results — or find the saved run in Saved Work, which keeps results for 90 days.