Tool catalog and credit cost
Every tool in Metric Vault in one table: where it lives, what it costs in credits, how long its data is cached, and which plans can run it.
Last updated 2026-09-10
Summary#
This is the complete list of every tool in the Metric Vault dashboard, section by section, with its credit cost, how long its data can be served from cache, and which plans can run it. If you need to answer "what does this cost me?" or "why did that run charge 6 credits?", the answer is on this page.
Overview#
Every screen in the left-hand tool list falls into one of four cost shapes:
- Free (0 credits). The technical SEO tools. They fetch your page directly and run no paid data provider, so they never touch your monthly allowance and they work on every plan including Free.
- Light (1 credit). Most research, content and AI-visibility tools. On a paid plan these are never blocked by your monthly quota, though each run still adds 1 to your recorded usage.
- Premium (3, 5, 6 or 8 credits). Tools that fan out across several data provider endpoints. These are the runs your monthly allowance actually limits.
- No credit at all. Screens that manage saved data rather than fetch new data: vaults, calendars, the Library, image tools, monitors and schedulers.
Read How credits work for how the allowance itself works, and Result caching and freshness for what the cache column means in practice.
Note: A tool is only metered against your monthly premium allowance when it costs 3 credits or more. Cheaper runs still increase your recorded usage, so the topbar counter can read higher than the number of premium reports you have run.
How to read the columns
| Column | Meaning |
|---|---|
| Tool | The label in the left-hand tool list. |
| Internal id | The identifier used in the API, in exports and in support logs. |
| Credits | What one run deducts from your monthly allowance. |
| Cache | How long an identical run can be served from the shared data cache. "Not cached" means every run hits the data provider live. |
| Plan | The lowest plan that can run it. |
| Badge | The status badge shown next to it in the tool list. See Tool status badges. |
An "identical run" means the same tool, the same query, and the same country, date range, minimum volume and intent filters.
Get Started#
The Get Started section holds the dashboard, the six workflow launchers, and the three tools that work across your other results.
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Dashboard | — | Free to open | — | Free | — |
| Technical SEO | (runs 11 free tools) | 0 | Not cached | Free | WORKFLOW |
| Keyword Strategy | (runs 6 tools) | 8 | Per tool | Paid | WORKFLOW |
| Competitor Intelligence | (runs 5 tools) | 20 | Per tool | Paid | WORKFLOW |
| Brand Health | (runs 6 tools) | 10 | Per tool | Paid | WORKFLOW |
| Content Engine | (runs 6 tools) | 6 | Per tool | Paid | WORKFLOW |
| Advertising Intelligence | (runs 3 tools) | 12 | Per tool | Paid | WORKFLOW |
| Analyst AI | — | 1 per message | Not cached | Paid | — |
| Auto-Execute | (runs 4 tools) | 4 | Per tool | Paid | — |
| Growth Actions | growth_actions | 3 | Not cached | Paid | — |
The Dashboard screen itself is free to open. Its Probe · 6 reports button runs Domain Overview and charges the full 6 credits; its See example path renders a stored sample and charges nothing.
Warning: The Analyst AI screen shows a "Quota Cost / FREE / 0 credits per message" card. That card is wrong. Each Analyst AI message is charged 1 credit against your monthly usage.
What each workflow runs
| Workflow | Tools it fires, in order | Credits |
|---|---|---|
| Technical SEO | On-Page SEO, PageSpeed, Tech Stack, Schema, robots.txt, Redirect Chain, Mixed Content, Hreflang, Sitemap, HTTP Headers, llms.txt | 0 |
| Keyword Strategy | Keyword Explorer, Keyword Overview, Topic Map, SERP Features, SEO Brief, Content Template | 8 |
| Competitor Intelligence | Domain Overview, Backlink Profile, Brand Monitor, Advertising Research, Gap Finder | 20 |
| Brand Health | AI Visibility, Brand Monitor, Perception, Narrative Driver, Media Monitoring, Social Tracker | 10 |
| Content Engine | Topic Map, SEO Brief, Content Template, Meta Generator, Content Optimizer, Content Repurpose | 6 |
| Advertising Intelligence | PPC Research, Advertising Research, Shopping Ads (PLA) | 12 |
| Auto-Execute | SEO Brief, Article Outline, Full Article Writer, Content Optimizer | 4 |
Warning: The Auto-Execute run button reads Run Auto-Execute · 6 reports. The four stages actually charge 4 credits in total.
Site Health#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Site Audit | site_audit | 1 | 1 day | Paid | LIVE |
| On-Page SEO Checker | onpage_seo | 0 | Not cached | Free | LIVE |
| PageSpeed & Vitals | pagespeed | 0 | 6 hours | Free | LIVE |
| robots.txt Auditor | robots_audit | 0 | Not cached | Free | LIVE |
| Schema Tool | schema_check | 0 | Not cached | Free | LIVE |
| Security Headers | http_headers | 0 | Not cached | Free | LIVE |
| Sitemap Validator | sitemap_validator | 0 | Not cached | Free | LIVE |
| llms.txt Builder | llms_txt | 0 | Not cached | Free | LIVE |
| llms.txt Validator | llms_validate | 0 | Not cached | Free | LIVE |
| SEO Competitor Analysis | seo_compare | 0 | Not cached | Free, public tool | — |
| Advanced Technical Checks | hreflang_checker, mixed_content, redirect_chain, tech_stack | 0 | Not cached | Free | LIVE |
| GBP Audit | local_seo | 1 | 7 days | Paid | LIVE |
| Duplicate Content Audit | dup_content | 1 | Not cached | Paid | NEW |
| Responsiveness | — | 0 | Not cached | Any signed-in account | — |
Advanced Technical Checks is a combined report: it runs four free tools against one URL in parallel and renders all four results on the same page. Because all four cost nothing, running them together costs nothing extra.
PageSpeed keeps its own result cache: a repeat check of the same URL and device within 6 hours returns the stored report. If Google's PageSpeed service is rate limiting, a stored report up to 7 days old is served rather than an error.
Important: Duplicate Content Audit shows no credit chip on its run button but charges 1 credit per run.
Keyword & Content Research#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Keyword Explorer | keyword_magic | 1 | 7 days | Paid | — |
| Keyword Overview | keyword_overview | 3 | 7 days | Paid | — |
| Bulk Analysis | (runs your chosen tool once per domain) | Selected tool cost × domains | Per tool | Paid | — |
| Gap Finder | keyword_gap | 3 | 1 day | Paid | — |
| Keyword Vault | — | 0 | — | Any signed-in account | — |
| Topic Map | topic_research | 1 | 7 days | Paid | — |
| Content Decay Detector | content_decay | 1 | 3 days | Paid | NEW |
| Internal Linking Engine | internal_linking | 1 | Not cached | Paid | NEW |
| Content Gap | content_gap | 1 | 1 day | Paid | — |
| Niche Scorer | niche_score | 3 | 1 day | Paid | — |
| — Niche Top Keywords (tab) | niche_top | 1 | 1 day | Paid | — |
Bulk Analysis offers five tools: Domain Overview, Backlink Profile, Keyword Overview, Traffic Analytics and Advertising Research. It runs the selected tool once per domain, sequentially, and each domain is charged at that tool's full rate. Bulk Analysis is reached from its own row in the tool list, and also as the second tab on Keyword Overview.
Warning: Content Decay Detector and Internal Linking Engine show no credit chip on their run buttons but charge 1 credit each.
Competitors & Backlinks#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Domain Overview | domain_overview | 6 | 10 days | Paid | — |
| — Domain keyword opportunities (tab) | site_opportunities | 3 | 1 day | Paid | — |
| Backlink Profile | backlink_profile | 5 | 10 days | Paid | — |
| Backlink Gap | backlink_gap | 2 | 10 days | Paid | — |
| Backlink Hygiene Toolkit | backlink_profile | 5 | 10 days | Paid | LIVE |
| Competitor Battle | competitor_battle | 3 | 1 day | Paid | — |
| Competitor Monitor | — | 0 | — | Any signed-in account | LIVE |
| Competitor Manager | — | 0 | — | Any signed-in account | — |
| Organic Research | organic_research | 1 | 5 days | Paid | — |
| — Traffic Analytics (tab) | traffic_intel | 1 | 5 days | Paid | — |
| — Top Pages (tab) | top_pages | 1 | 5 days | Paid | — |
| SERP Features | serp_features | 1 | 1 day | Paid | — |
| Link Prospector | link_prospector | 1 | Not cached | Paid | — |
| Market Map | market_explorer | 1 | 5 days | Paid | — |
| Audience Overlap | audience_overlap | 1 | 7 days | Paid | — |
| Outreach + CRM | — | Not available yet | — | — | NEW |
Important: Backlink Hygiene Toolkit is a second view over the Backlink Profile data. Its button reads Run Hygiene Scan with no credit chip, but the run charges the full 5 credits.
Traffic Analytics and Top Pages have no row of their own in the tool list. They are the second and third tabs on the Organic Research screen.
AI Visibility#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Visibility Overview | ai_visibility | 1 | 2 days | Paid | — |
| Competitor Research | ai_competitor_research | 1 | 2 days | Paid | — |
| Prompt & Question Research | prompt_research | 1 | 2 days | Paid | — |
| — Questions (tab) | ai_questions | 1 | 7 days | Paid | — |
| Brand Performance | brand_performance | 3 | 2 days | Paid | — |
| Brand Perception & Narrative | perception | 1 | 2 days | Paid | — |
| — Narrative Drivers (tab) | narrative_driver | 1 | 2 days | Paid | — |
| Prompt Tracking | prompt_tracking | 1 | 1 day | Paid | — |
| Google AI Overview Tracker | ai_overview_tracker | 1 | 1 day | Paid | NEW |
| AI Citation Tracker | ai_citation_tracker | 1 | 1 day | Paid | NEW |
| Forum & Reddit Visibility | forum_visibility | 3 | 2 days | Paid | LIVE |
Warning: Two labels in this section understate the charge. Brand Performance runs at 3 credits although its button reads Analyze Brand · 1 report. Forum & Reddit Visibility runs at 3 credits although its button shows no credit chip.
The free AI-readiness checker on the public site shares the ai_visibility name but is a different tool: it scores a page's crawler access and structure and costs nothing. The dashboard Visibility Overview measures your brand across live AI engines and costs 1 credit. See AI visibility checker.
Write & Optimize#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Content Dashboard | — | 0 | — | Any signed-in account | — |
| Content Brief & Template | seo_brief | 1 | Not cached | Paid | — |
| — Content Template (tab) | content_template | 1 | Not cached | Paid | — |
| AI Article Generator — SEO Brief Generator tab | seo_brief | 1 | Not cached | Paid | — |
| AI Article Generator — Article Outline tab | article_outline | 1 | Not cached | Paid | — |
| AI Article Generator — Full Article Writer tab | article_writer | 1 | Not cached | Paid | — |
| AI Article Generator — Content Gap Analysis tab | keyword_gap | 3 | 1 day | Paid | — |
| Content Optimizer | content_optimizer | 1 | 12 hours | Paid | — |
| Meta Generator | meta_generator | 1 | Not cached | Paid | — |
| Content Repurposer | content_repurpose | 1 | Not cached | Paid | — |
| My Content | — | 0 | — | Any signed-in account | — |
| Pre-Publish Trust Checks — Plagiarism tab | originality_check | 3 | Not cached | Paid | — |
| Pre-Publish Trust Checks — Fact Check tab | fact_check | 3 | Not cached | Paid | — |
| Live Writing Editor | — | 0 | — | Any signed-in account | NEW |
| GEO Content Scorer | — | 0 | — | Any signed-in account | NEW |
| Image Support | — | 0 | — | Any signed-in account | NEW |
| Localization | — | 0 | — | Any signed-in account | NEW |
| Publish Integrations | — | 0 | — | Any signed-in account | BETA |
| Editorial Workflow & Calendar | — | 0 | — | Any signed-in account | NEW |
Warning: The AI Article Generator tabs have two label problems. The Full Article Writer tab reads "Write Article · 3 reports" but charges 1 credit. The Content Gap Analysis tab reads "Analyze Gap · 1 report" but runs Gap Finder at 3 credits. The Article Outline tab runs the Content Template tool.
Live Writing Editor, GEO Content Scorer and Image Support score text in your browser and never call the server, so they cost nothing and work offline once the page has loaded. Localization calls the translation service, which is not credit-metered but is limited to 100 strings and 20,000 characters per request.
Promote#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Social Dashboard | — | 0 | — | Any signed-in account | — |
| Social Analytics | social_tracker | 3 | 1 day | Paid | — |
| — Social Analysis (tab) | social_analytics | 1 | 2 days | Paid | — |
| Social Composer | social_poster | 1 | Not cached | Paid | — |
| — Social Content (tab) | social_content | 1 | Not cached | Paid | — |
| — Publish to social | social_publish | 1 | Not cached | Paid | — |
| Brand Monitor | brand_monitor | 3 | 1 day | Paid | — |
| — Media Monitoring (tab) | media_monitoring | 1 | 1 day | Paid | — |
| Influencer Analysis | influencer_analysis | 8 | 7 days | Paid | — |
| Press Pitch Assistant | press_pitch | 1 | Not cached | Paid | — |
| HARO-Style Journalist Matching | — | Not available yet | — | — | NEW |
| PPC Research | ppc_research | 1 | 5 days | Paid | — |
| Ads Launch Assistant | ad_launch | 1 | Not cached | Paid | — |
| Advertising Intelligence | advertising_research | 3 | 5 days | Paid | — |
| — AdClarity (tab) | ad_clarity | 3 | 5 days | Paid | — |
| Shopping Ads (PLA) | pla_research | 8 | 7 days | Paid | — |
Important: The tool-list row labelled Social Analytics opens the Social Tracker screen, which charges 3 credits. The 1-credit Social Analytics tool is the second tab, labelled Social Analysis.
Warning: Social Composer's buttons read "Generate 14-Day Plan · 3 reports" and "Generate 30 Posts · 3 reports". Both charge 1 credit.
Track & Report#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Rank Tracker | position_tracker | 1 | 1 day | Paid | — |
| Rank Alerts | — | 0 | — | Any signed-in account | — |
| Notifications & Alerts Hub | — | 0 | — | Any signed-in account | NEW |
| My Reports | — | 0 | — | Any signed-in account | — |
| Scheduled Reports | — | 0 | — | Paid, for weekly scheduling | — |
| Report History | — | 0 | — | Any signed-in account | — |
| White-Label Reports | — | 0 | — | Any signed-in account | — |
| Client Portal | — | Not available | — | — | DEPRECATED |
Rank Alerts, Competitor Monitor and Scheduled Reports do not charge for setting up a watch. The runs those jobs trigger on your behalf are charged at the underlying tool's normal rate. Attempting to save a weekly schedule without a paid plan returns Weekly scheduling is available on paid plans. Upgrade to schedule automatic reports.
Image Tools, Blog and Library#
| Tool | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Image Resize | image_resize | 0 | — | Any signed-in account | — |
| Image Reformat | image_reformat | 0 | — | Any signed-in account | — |
| Image Analyzer | image_analyze | 1 | — | Paid | — |
| Image Creator | image_create | 4 | — | Paid | — |
| Blog Studio | — | 0 | — | Any signed-in account | — |
| Saved Work | — | 0 | — | Any signed-in account | — |
Image Resize and Image Reformat run entirely in your browser. Your files are never uploaded, and each job is written to the Library with a cost of 0. Image Analyzer and Image Creator call a model, so they are metered.
Blog Studio itself is free; its AI actions are metered. Writing, editing, scheduling, publishing, media, taxonomy and the embeds cost nothing. Each AI action is gated before it runs and charged only when it returns something.
| AI action | Internal id | Credits | Cache | Plan | Badge |
|---|---|---|---|---|---|
| Write an excerpt | blog_excerpt | 1 | — | Paid | — |
| Add internal links | blog_internal_links | 1 | — | Paid | — |
| Suggest image prompts | blog_image_prompts | 1 | — | Paid | — |
| Build an image prompt | blog_image_prompt_build | 1 | — | Paid | — |
| Suggest a category | blog_category | 1 | — | Paid | — |
| Set up site context | blog_site_context | 3 | — | Paid | — |
| Title ideas | blog_titles | 4 | — | Paid | — |
| Generate a cover image | blog_cover_image | 4 per image returned | — | Paid | — |
| Check for duplicates | blog_originality | 5 with web search, 0 local-only | — | Paid | — |
| Generate a draft | blog_article | 10 | — | Paid | — |
| Humanize the draft | blog_humanize | 10 | — | Paid | — |
| Rewrite the flagged claims | blog_factcheck_fix | 10 | — | Paid | — |
| Fact-check claims | blog_factcheck | 12 | — | Paid | — |
See Blog Studio for what each action does.
Account & Team#
| Tool | Credits | Badge |
|---|---|---|
| Team | 0 | — |
| Integrations | 0 | — |
| Account | 0 | — |
| No-Code Automation | Not available yet | not listed |
| Webhooks | Not available yet | not listed |
Costs that are not tools#
| Action | Internal id | Credits | Plan |
|---|---|---|---|
| Get Recommendations, on any result | result_guide | 1 credit and 1 recommendation from a separate monthly allowance | Pro and above |
| Public API analysis request | domain_overview | 6 | Enterprise |
| Technical fix guide, from the Technical SEO workflow | tech_seo_guide | 1 | Paid |
| Content Analyzer, from the Content Dashboard quick action | content_analyzer | 1 | Paid |
See Get Recommendations for the recommendation allowance and POST /api/v1/analyze for the public API endpoint.
Cost by tier#
A compact view of the same numbers, for checking a charge quickly.
| Credits | Tools |
|---|---|
| 0 | On-Page SEO Checker, PageSpeed & Vitals, robots.txt Auditor, Schema Tool, Security Headers, Sitemap Validator, Redirect Chain, Mixed Content, Hreflang Checker, Tech Stack Fingerprint, plus the free public tools llms.txt Builder and SEO Competitor Analysis |
| 1 | Site Audit, GBP Audit, Duplicate Content Audit, Internal Linking Engine, Keyword Explorer, Topic Map, Content Decay, Organic Research, Traffic Analytics, Top Pages, SERP Features, Link Prospector, Market Map, Audience Overlap, Rank Tracker, Visibility Overview, AI Competitor Research, Prompt & Question Research, Questions, Prompt Tracking, Google AI Overview Tracker, AI Citation Tracker, Perception, Narrative Driver, SEO Brief, Article Writer, Content Template, Content Optimizer, Content Repurpose, Meta Generator, Content Analyzer, Press Pitch, PPC Research, Ads Launch Assistant, Social Analysis, Social Composer, Social Content, Media Monitoring, Analyst AI message, Get Recommendations, Technical fix guide |
| 3 | Keyword Overview, Gap Finder, Competitor Battle, Brand Performance, Forum & Reddit Visibility, Growth Actions, Brand Monitor, Social Tracker, Advertising Research, AdClarity, Plagiarism check, Fact Check |
| 2 | Backlink Gap |
| 4 | Title ideas, Generate a cover image (per image), Image Creator |
| 5 | Backlink Profile, Backlink Hygiene Toolkit, Check for duplicates with web search |
| 6 | Domain Overview, public API analysis |
| 8 | Influencer Analysis, Shopping Ads (PLA) |
| 10 | Generate a draft, Humanize the draft, Rewrite the flagged claims |
| 12 | Fact-check claims |
Where the numbers can disagree#
The credit figure printed on a run button is set in the page markup; the figure actually charged is decided by the server. The drift this section used to list was fixed in August 2026: every run button now carries a chip that matches the server charge, including the tools that previously had no chip at all (Forum & Reddit Visibility, Backlink Hygiene, Duplicate Content, Internal Linking, Content Decay, Google AI Overview Tracker, AI Citation Tracker), and the Analyst AI cost card now says 1 credit per message, which is what a message costs. The "Run fresh" figure in the already-ran prompt is computed from the current per-tool cost rather than the old recorded number.
If a customer reports a label that disagrees with what they were charged, treat it as a new bug rather than a known one, and check the current label against the server cost before answering.
Tip: Your topbar counter and the usage breakdown in Account are always generated from what the server actually charged, so use those, not the button label, when reconciling a month.
See also
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