Ads Launch Assistant

Summary#

Ads Launch Assistant builds a full paid-campaign starting point from a single product or service term: a keyword plan split into exact, phrase and broad match, negative keywords, five headlines and three descriptions, callouts and sitelinks, audience segments, a bid strategy, a budget split across six channels, and a four-week test schedule.

Purpose#

The hardest part of running ads is not the ad account — it is the blank page in front of it. Copy, keyword lists, negatives, targeting and budget all have to exist before you can launch anything, and each one blocks the others. This tool produces all of them in one run, with the keyword and cost figures taken from live provider data so the plan is grounded in what the auction actually costs.

Overview#

Type a product, service or offer. Metric Vault makes three parallel provider calls: a keyword-suggestions pull around your term (up to 50 keywords), a live Google results page for it (depth 30) to capture ads currently running, and a broader keyword-ideas pull (up to 30). Those are merged and de-duplicated into one keyword pool carrying real search volume, cost per click and competition.

The pool is then sorted into the three match buckets you see in the report: the six highest-CPC keywords become the exact-match set, the eight highest-volume keywords become phrase match, and the next eight by volume become broad match. An AI model writes the campaign around those real numbers — copy, audiences, budget, schedule — while the keywords, CPC statistics and captured live ads are attached directly from the provider and never rewritten.

The screen carries the badges NEW CAMPAIGN · COMPLETE KIT and AI GENERATED, a three-step strip reading STEP 1 Enter product or campaign, STEP 2 We model bid + budget, STEP 3 Full launch kit, ready, and the run button Build Launch Kit · 1 report.

Benefits#

• A complete campaign — keywords, copy, negatives, budget, schedule — for one credit.
• Headlines and descriptions written to Google's character limits, so nothing is truncated or disapproved after upload.
• Real cost-per-click statistics for bid sizing, not guessed figures.
• The ads your competitors are running right now, captured from the live results page at run time.
• Under 3 credits, so it never draws on your monthly premium allowance.

Use Cases#

• First campaign. You have never run paid search and need a whole campaign built before you open an ad account.
• New product launch. An existing advertiser adding a product line needs a keyword set and copy for it in minutes rather than an afternoon.
• Bid sizing. You need median and average CPC for a term before committing a monthly budget.
• Competitive copy research. The live-ads panel shows the angles already validated in your auction.
• Client pitch. A concrete, costed campaign plan makes a far stronger proposal than a promise to build one.

Requirements#

• A signed-in Metric Vault account.
• A paid plan. Free covers the zero-credit technical tools only.
• One credit available. See How credits work.
• A product, service or offer term. A domain also works — the tool strips it back to the brand word and seeds from that.

Permissions#

Plan decides access; team role does not.

Cost#

1 credit per run, printed on the button as Build Launch Kit · 1 report.

At 1 credit this is a light tool: it is recorded in your usage but is never blocked once your monthly premium allowance is spent. The 100 light-tool calls per hour fair-use limit still applies. See How credits work and Quotas and rate limits.

Ads Launch Assistant is not served from the shared cross-customer cache, so every run is a fresh build. The provider calls behind it are cached for their own lifetimes — one hour for the live results page, one day for the two keyword pulls — which is why two runs on the same term minutes apart return the same keyword set. Re-opening a saved run from your Library is free. See Result caching and freshness.

Navigation Path#

Dashboard → Promote → Ads Launch Assistant

Inputs#

Pressing Enter in the input runs the tool, exactly as the button does.

Step-by-Step Guide#

1. Open Dashboard → Promote → Ads Launch Assistant.
2. Type your product, service or offer in the input — be specific enough to describe one campaign, not a whole company.
3. Click Build Launch Kit · 1 report, or press Enter.
4. If you have built a kit for this term before, choose Open saved result (free) or Run fresh (1 credits).
5. Read Keyword Strategy first, then Est. CPC, then the copy.
6. Copy the headlines, descriptions and keywords straight into your ad account.
7. Export the kit with the row above the tool, or share it as a public link.

Reading the Results#

The KPI tiles. Up to four appear, drawn from what the run produced: Suggested Budget (per month, summed across the budget split), Keywords (with the number of match types beneath), Ad Variations (headlines plus descriptions plus captured live ads), and Est. CPC (labelled median CPC where a median exists, otherwise avg CPC). When fewer than four are available, Search Volume (monthly, combined) and Audiences (target segments) fill in.

Read Est. CPC before anything else. It is the real median cost per click across your keyword pool, and it sets the floor for what a campaign can cost. Under about $2 a click is affordable for most offers; above $10 a click means only a high-value conversion can pay for the traffic, and the case for organic content on the same terms gets much stronger.

Keyword Strategy is the largest section, a table of Match, Keyword, Volume, CPC and Competition. The match badge is color-tiered: Exact is green, Phrase amber, Broad red — a reminder that control decreases as you move down. The exact set is the six most expensive keywords in the pool, which is where commercial intent concentrates. Phrase and broad are the volume plays. Competition is shown as LOW, MEDIUM or HIGH; high competition is not a reason to avoid a keyword, it is a warning that the CPC figure will hold or rise.

Negative Keywords lists the terms to block, as red chips. This is the single cheapest thing on the page: without negatives you pay for research traffic that will never convert. Add every one of them before you launch.

Ad Copy Variations shows headlines with an angle badge — Benefit, Curiosity, Question, Urgency or Social Proof — and descriptions with a focus label. Headlines are written to 30 characters and descriptions to 90, which are Google's limits. Rotate one headline per angle rather than five variations on the same idea; that is what makes the test in week two meaningful.

Callouts and Sitelinks are the ad extensions. They cost nothing to add and make the ad physically larger on the page, so treat them as required rather than optional.

Live Ads In Market is real, captured creative — up to six paid results taken from the live Google page for your term, each with its headline, description and display URL. This is the section to trust most, because nothing about it is written. If your own angle appears nowhere in it, that is either a gap worth owning or a message the market has already rejected.

Audience Targeting is a table of Segment, Intent and Targeting. Bidding Strategy is a short recommendation with its reasoning. Budget Allocation splits a monthly budget across Google Search, Google Shopping, Display, YouTube, Facebook/Meta and LinkedIn, with a share percentage and a dollar figure per channel; the shares sum to roughly 100%. Treat the total as a suggested shape, not a quote — scale it to the budget you actually have and keep the proportions.

Launch & Test Plan is four weeks of Phase, Focus, Metric and Target. Running it in order matters more than the specific targets: it stops you changing copy, bids and audiences in the same week and learning nothing.

Landing Page Tips and Quick Wins are short checklists. Key Insights and Launch Action Plan close the report, and both are generated from the real keyword data — the insights quote your actual keyword count, combined search volume, median, average and peak CPC, and the highest-intent keyword by name. The action plan includes a starting max CPC set at about 125% of your median.

When nothing can be built, the report says so plainly: No launch kit could be built for <term>. Try a clearer product, service, or brand term (e.g. running shoes).

Examples#

Screenshots#

Tips#

• Run one term per campaign, not one per company. running shoes and trail running shoes produce genuinely different kits.
• Copy the negative keywords first. They are the fastest saving on the page.
• Compare the median CPC here against the same term in Keyword Overview before you commit a budget.
• Read Live Ads In Market before writing anything of your own.

Best Practices#

• Launch on the exact-match set alone, then widen to phrase once you have conversion data.
• Keep the budget proportions and scale the total; the split is more useful than the dollar figure.
• Follow the four-week plan in order so each week changes one variable.
• Pair with PPC Research for the competitive auction picture and Shopping Ads (PLA) if you sell physical products.

Common Mistakes#

• Entering a whole company. A broad brand term produces a vague kit. Enter the one thing the campaign will sell.
• Uploading the copy without the negatives. The negatives are what keep the budget on buyers.
• Treating Budget Allocation as a quote. It is a modelled split, not a price.
• Editing headlines past 30 characters. They are written to the limit on purpose.
• Expecting competitor spend figures. This tool plans your campaign; it does not measure anyone else's budget. That is PPC Research.

Limitations#

• Keyword and results-page measurement is the United States, English-language index, desktop.
• The keyword pool is capped at 50 suggestions plus 30 ideas before de-duplication; up to six live ads are captured from one results page at depth 30.
• The campaign plan, copy, audiences, budget and schedule are AI-written around the real numbers, not measured facts.
• Budget figures are a suggested shape, not a forecast of results.
• There is no account connection: nothing is uploaded to Google, Meta or LinkedIn for you.
• There is no Get recommendations panel on this tool.

Troubleshooting#

FAQs#

I have never run ads. Can I use this? Yes. The tool page includes a plain-English glossary covering PPC, headlines, match types, negative keywords, cost per click, and sitelinks and callouts, so the report is readable without prior experience.

Are the keyword volumes and CPCs real? Yes. Volume, CPC and competition come straight from the provider and are not rewritten. The campaign plan around them — copy, audiences, budget split, schedule — is written by an AI model using those figures.

Does it upload the campaign to my ad account? No. Nothing is connected and nothing is pushed. You copy the assets across yourself, which is also why the copy is written to Google's exact limits.

Does a repeat run cost another credit? Yes, 1 credit, unless you choose Open saved result in the "You already ran this" prompt, which is free.

Can I run this on the Free plan? No. It needs a paid plan. Once on one it keeps working even after your monthly premium allowance is spent, because it costs fewer than 3 credits.

How is this different from PPC Research? Ads Launch Assistant builds your campaign from a product term. PPC Research profiles a domain's existing paid activity — its CPC, keyword cluster, estimated spend and twelve months of history.