Which tool should I use?
A goal-to-tool router. Say what you are trying to achieve and this page names the tool, its credit cost, and the order to run things in.
Last updated 2026-09-10
Summary#
There are around seventy tools, which is a lot to face on day one. This page skips the catalogue and starts from the goal instead. Find the sentence that matches what you are trying to do, and it gives you the tool, where it lives, what it costs, and the sensible order to run things in.
Overview#
Two things make this navigable.
Costs are stated in credits. Every run button in the app states its own price, for example Audit Page · FREE or Analyze Domain · 6 reports. The costs below are the amounts actually charged against your allowance. Credit cost table is the authoritative table, and How credits work explains the system.
Free means free. Any tool marked 0 runs on every plan, unmetered, forever. If you are on Free, those are your tools. See What you get on Free.
If you would rather ask than read, open Home → Analyst AI (Analyst AI) and describe your goal in plain language. It knows the toolset and will point you at the right screen.
"I want to fix my site"#
Start here if something is technically wrong, or you simply do not know whether anything is. Everything in this group except the last three costs nothing.
| Goal | Tool | Section | Cost |
|---|---|---|---|
| Check one page properly | On-Page SEO Checker | Site Health | 0 |
| Find out why a page is slow | PageSpeed & Vitals | Site Health | 0 |
| Check what crawlers and AI bots are allowed | robots.txt Auditor | Site Health | 0 |
| Validate structured data for rich results | Schema Tool | Site Health | 0 |
| Check security headers | Security Headers | Site Health | 0 |
| Validate the XML sitemap | Sitemap Validator | Site Health | 0 |
| Trace redirects, find mixed content, check hreflang, detect the stack | Advanced Technical Checks | Site Health | 0 |
| Run all ten free checks at once | Technical SEO | Get Started | 0 |
| A broader crawl with issue grading | Site Audit | Site Health | 1 |
| Find pages competing with each other | Duplicate Content Audit | Site Health | 1 |
| See where the layout breaks on mobile | Responsiveness | Site Health | Not credit-metered |
| Audit a Google Business Profile | GBP Audit | Site Health | 1 |
Suggested order: run Technical SEO first for the whole picture, then open the individual tool for whichever check failed.
"I want to rank higher"#
Ranking work is three jobs in sequence: find the right keywords, understand who already owns them, then fix or write the page.
| Goal | Tool | Section | Cost |
|---|---|---|---|
| Discover keywords from a seed | Keyword Explorer | Keyword & Content | 1 |
| Judge whether one keyword is worth chasing | Keyword Overview | Keyword & Content | 3 |
| Check many keywords at once | Bulk Analysis | Keyword & Content | Varies |
| Find keywords a rival ranks for and you do not | Gap Finder | Keyword & Content | 3 |
| See every keyword a domain already ranks for | Organic Research | Competitors & Backlinks | 1 |
| Map a whole topic into clusters | Topic Map | Keyword & Content | 1 |
| See which SERP features are winnable | SERP Features | Competitors & Backlinks | 1 |
| Find pages losing traffic over time | Content Decay Detector | Keyword & Content | 1 |
| Improve an existing page against the live SERP | Content Optimizer | Write & Optimize | 1 |
| Strengthen internal links | Internal Linking Engine | Keyword & Content | 1 |
| Keep a keyword list in one place | Keyword Vault | Keyword & Content | 0 |
| Watch positions over time | Rank tracker | Track & Report | 1 |
| Be told when you drop | Rank alerts | Track & Report | 1 per keyword |
Suggested order: Keyword Explorer to build a list, Gap Finder to see what a rival already owns, Keyword Overview to validate the two or three you will actually target, then Content Optimizer on the page that should win. Set up Rank alerts once you care about the outcome.
Or run the bundle: Get Started → Keyword Strategy (Keyword Strategy) fires six of these in one click for 8 credits.
"I want to appear in AI answers"#
This is the newer half of the product. Search rankings and AI answer visibility are measured separately, because they behave separately.
| Goal | Tool | Section | Cost |
|---|---|---|---|
| A single score for how visible your brand is to AI | Visibility Overview | AI Visibility | 1 |
| Find the prompts and questions people actually ask | Prompt & Question Research | AI Visibility | 1 |
| Measure how your brand performs across models | Brand Performance | AI Visibility | 3 |
| Understand how AI describes you, and why | Brand Perception & Narrative | AI Visibility | 1 |
| Watch specific prompts over time | Prompt Tracking | AI Visibility | 1 |
| Track Google AI Overviews | Google AI Overview Tracker | AI Visibility | 1 |
| See who gets cited in AI answers | AI Citation Tracker | AI Visibility | 1 |
| Measure your presence on Reddit and forums | Forum & Reddit Visibility | AI Visibility | 3 |
| See how a rival is doing in AI answers | AI Competitor Research | AI Visibility | 1 |
| Score a draft for AI answer readiness | GEO Content Scorer | Write & Optimize | 1 |
Suggested order: Visibility Overview for the baseline, then Prompt & Question Research to learn which questions matter, then Prompt Tracking to watch the ones you care about.
Or run the bundle: Get Started → Brand Health (Brand Health) covers six of these for 10 credits.
Free and signed-out alternative: AI visibility checker gives a quick readiness score with no account at all.
"I want to beat a competitor"#
| Goal | Tool | Section | Cost |
|---|---|---|---|
| The full picture of any domain | Domain Overview | Competitors & Backlinks | 6 |
| Head-to-head comparison | Competitor Battle | Competitors & Backlinks | 3 |
| Their backlinks, and their quality | Backlink Profile | Competitors & Backlinks | 5 |
| The keywords they own and you do not | Gap Finder | Keyword & Content | 3 |
| How much audience you share | Audience Overlap | Competitors & Backlinks | 1 |
| The whole market, not one rival | Market Map | Competitors & Backlinks | 1 |
| What they are advertising | Advertising Intelligence Report | Competitors & Backlinks | 3 |
| Be told when their site changes | Competitor Monitor | Competitors & Backlinks | 1 |
| Keep a list of who you track | Competitor Manager | Competitors & Backlinks | 0 |
| Find link opportunities in their space | Link Prospector | Competitors & Backlinks | 1 |
Suggested order: Domain Overview on them, then Gap Finder comparing you against them, then Backlink Profile if links are the gap.
Or run the bundle: Get Started → Competitor Intelligence (Competitor Intelligence) runs Domain Overview, Backlink Profile, Brand Monitor, Advertising Research and Gap Finder together for 20 credits.
"I want to publish content"#
| Goal | Tool | Section | Cost |
|---|---|---|---|
| Decide what to write about | Topic Map | Keyword & Content | 1 |
| Get a brief with structure and target terms | Content Brief & Template | Write & Optimize | 1 |
| Generate a full draft | AI Article Generator | Write & Optimize | Varies by tab |
| Write with live guidance | Live Writing Editor | Write & Optimize | 1 |
| Improve a page you already have | Content Optimizer | Write & Optimize | 1 |
| Write titles and meta descriptions | Meta Generator | Write & Optimize | 1 |
| Check for plagiarism before publishing | Pre-Publish Trust Checks | Write & Optimize | 3 |
| Verify the factual claims | Pre-Publish Trust Checks | Write & Optimize | 3 |
| Score the draft for AI answer engines | GEO Content Scorer | Write & Optimize | 1 |
| Turn one article into many formats | Content Repurposer | Write & Optimize | 1 |
| Generate or source images | Image Support | Write & Optimize | Varies |
| Translate into other languages | Localization | Write & Optimize | Varies |
| Plan and approve the pipeline | Editorial Workflow & Calendar | Write & Optimize | 0 |
| Publish to your own site | Publish Integrations | Write & Optimize | 0 |
| Run a blog inside Metric Vault | Blog Studio | Blog | 0 |
| See everything you have written | My Content | Write & Optimize | 0 |
Suggested order: Topic Map to choose the subject, Content Brief & Template to shape it, draft it, then Pre-Publish Trust Checks before it goes live.
Or run the bundle: Get Started → Content Engine (Content Engine) covers six content tools for 6 credits.
"I want to promote it"#
| Goal | Tool | Section | Cost |
|---|---|---|---|
| Plan and post to social channels | Social Composer | Marketing | 1 |
| See how social is performing | Social Analytics | Marketing | 1 |
| The whole social picture in one screen | Social Dashboard | Marketing | 0 |
| Track mentions of your brand | Brand Monitor | Marketing | 3 |
| Find relevant creators | Influencer Analysis | Marketing | 8 |
| Pitch journalists | Press Pitch Assistant | Marketing | 1 |
| Research paid search | PPC Research | Competitors & Backlinks | 1 |
| See competitors' ads | Advertising Intelligence Report | Competitors & Backlinks | 3 |
| Build a launch kit for a campaign | Ads Launch Assistant | Competitors & Backlinks | 1 |
| Research shopping ads | Shopping Ads (PLA) | Competitors & Backlinks | 8 |
Or run the bundle: Get Started → Advertising Intelligence (Advertising Intelligence) for 12 credits.
"I want to report on all this"#
| Goal | Where | Cost |
|---|---|---|
| Reopen anything you have run | Saved Work | 0 |
| Export a result as PDF, Excel, CSV or JSON | Exporting results | 0 |
| Send someone a link with no sign-in | Sharing a result by link | 0 |
| Put your own logo and colors on reports | White-label reports | 0 |
| Have reports run and arrive automatically | Scheduled reports | 0 to set up |
| See every alert in one place | Notifications and alerts hub | 0 |
"I do not know what to work on"#
| Situation | Where to go |
|---|---|
| Ask in plain language | Analyst AI |
| Get a ranked queue of actions from work you already ran | Growth Actions |
| Chain several tools automatically | Auto-Execute |
| See the health of everything at a glance | Dashboard |
| Turn any single result into a step-by-step plan | Get Recommendations |
Still not sure#
- Browse the full catalogue with costs: Tool catalog and credit cost.
- Learn the run mechanics once and they apply everywhere: How to run a tool.
- Search by name from anywhere with Ctrl+K: The command palette (Ctrl+K).
See also
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